Wednesday, March 30, 2011

Beyond Cosmic Tropicalia

Beyond the Valley is a London based brand founded in 2004 by Central St. Martins graduates Kristjana S Williams and Kate Bonhote. I initially knew of the brand as 'that cool store' located in London's trendy Carnaby Street area, showcasing up and coming designers from various art and design fields. Today, Beyond the Valley continues to promote emerging talent, but has also expanded to create a namesake fashion label. The label continually encapsulates eye-catching graphic prints in it's line and this season it has been taken to another level entirely!

I find myself taken by Beyond the Valley's SS11 range entitled Cosmic Tropicalia! For me, the beautiful fantastical prints with names such as 'Tropical Cannabalism' and Ink Forest' make the collection!
Artwork for the 'Ink Forest' print.
I love the use of black & white juxtaposed with bright color, and love how the color-rich birds are layered contrastingly over a monochrome geometric background. I am especially keen on these artwork prints in loose fit chiffon!

Beyond the Valley SS11, images via ASOS,com
Some looks from previous seasons:

Beyond the Valley AW10
Beyond the Valley SS10

With numerous accolades to its name, including being voted into the UK Top 100 Coolbrands list for five years running; it will be interesting to see how the innovative Beyond the Valley brand moves forward!

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